Dear Friend, Get Bariatric Surgery and Give Us All of Your Money

I received a letter in the mail recently from HCA/TriStar Health System, touting the wonders of bariatric surgery. The headline states boldly in red, “The more you lose, the more you win”, and the letter begins, “Dear Friend”.

My “friend” goes on to tell me “One of the worst consequences of being overweight or suffering from obesity is that quality of life suffers. Enjoying life’s simple pleasures – traveling, experiencing the outdoors or being socially active and meeting new people – can be difficult when living with this disease. If obesity is affecting your life or the life of someone you love, TriStar Health System can help. Our surgeons are experts in a variety of minimally invasive bariatric surgical procedures, including: gastric bypass, gastric banding, sleeve gastrectomy… Think of everything you have to gain when you decide you are ready to lose!”

This was sent to me, not based on a doctor’s recommendation, not because I am working with a psychiatrist or a nutritionist or trying to overcome morbid obesity. It was sent to me merely based on the fact that HCA has my mailing address because my doctor practices under their umbrella. It has nothing to do with my medical needs. In fact, it even says “If obesity is affecting your life or the life of someone you love...” Who doesn’t have someone they love who is affected by obesity?! Their marketing team is counting on that, and therefore this letter is suddenly, miraculously relevant to every patient in their purview.

I know lots of obese people, most of whom do not have difficultly “experiencing the outdoors” or “meeting new people”. Most of them are working tirelessly to achieve a healthy weight, or they have made peace with their bodies as they are. If the extra weight is dangerous, their doctors and counselors should be the ones to help them decide which interventions are best… not an advertising mailer made out to “Dear Friend.”

Call me old fashioned, but I find this kind of shameless, money-grubbing, condescending advertising to be totally and utterly disgusting. HCA/TriStar Health System should be ashamed of themselves. Instead of spending their money on marketing flyers and postage, they should donate a few hundred thousand dollars to healthy school lunch programs or food banks. Then maybe I would be proud to be one of their patients and happy to refer my friends and family for their services. Shame on you, HCA. Shame.